Cortex
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Cortex · pipeline engine for B2B SaaS, healthcare, biotech

Turn LinkedIn engagement into pipeline.

Most B2B marketing ends at impressions. Cortex runs the whole top-of-funnel as one loop — weekly content tuned to every persona in your ICP, every engager captured and enriched, warm prospects moved into personalized outreach, and replies handed to your sales team in context. Content by AI. Strategy by humans. Pipeline is the point.

Book a 30-min strategy call See the loop on a real week →
  • Live in under 2 weeks
  • Every send triggered by real engagement
  • Syncs to your CRM

Currently running for

HC Healthcare RCM platform · 9 personas · weekly content · live engagement loop

The engine

Six stages. One loop.

Content earns the engagement. The loop turns that engagement into a tracked, enriched, sequenced lead — and hands it to your team. Nothing leaks out as a vanity metric.

  • Setup 01

    ICP & Persona Model

    A strategist-grade dossier per persona — KPIs, fears, decision style, language guide ("phrases that resonate" / "phrases to avoid"), matched products. This is the targeting layer the whole loop runs against.

  • Fuel 02

    Content That Earns Engagement

    Seven LinkedIn posts per persona per week plus a long-form blog — built across six narrative pillars to make the right executives stop and react. Not reach for its own sake. Engagement that means something.

  • Capture 03

    Engagement Capture

    Every reaction, comment, and reshare on your content is pulled in automatically, with the person attached — name, role, company. The signal your old marketing motion threw away.

  • Qualify 04

    Enrichment & Heated Accounts

    Engagers are enriched with work email and seniority. Accounts with clustered engagement surface as "heated" — a buying-intent shortlist your sales team works from instead of guessing.

  • Convert 05

    Personalized Outreach Sequences

    Qualified, persona-matched engagers move into a multi-touch email sequence — merge-personalized, throttled, and tuned to their persona. Never cold: every send names a real engagement with your content.

  • Handoff 06

    Reply Handoff & CRM Sync

    A reply pauses the sequence and routes the lead to your AE with the full engagement trail. Contacts, notes, and signals sync to HubSpot. Sales picks up a warm conversation, in context.

Stages 01–02 are the fuel. Stages 03–06 are the loop that most B2B marketing simply doesn't have — which is why their content earns likes and their pipeline stays flat.

The cadence

Four moves. One running loop.

Onboarding is a week. The loop runs every week after that. Iteration is monthly. The engine doesn't sleep.

  1. 01 Day 1

    Discover

    We pull your ICP, target titles, products, value props, and competitive context into a structured workspace. Founder-led 60-min session.

  2. 02 Days 2–10

    Build

    AI generates persona profiles, pillars, and a sample week. You review with us and lock the voice. We connect your CRM so the loop has somewhere to land.

  3. 03 Weekly

    Run the loop

    Content ships. Engagement is captured and enriched. Heated accounts surface. Sequences fire on qualified engagers. Replies route to your team — every week.

  4. 04 Monthly

    Iterate

    Which posts earned the highest-fit engagement, which sequences drew replies — feeds back into pillars, persona language, and templates. Monthly review with the founder.

What's in scope

What's included. What isn't.

Productized means scoped. Here's the honest line.

Included in every engagement

  • Up to 9 personas per engagement
  • 7 LinkedIn posts per persona, per week, plus a long-form blog
  • Automatic engagement capture on every post you publish
  • Contact enrichment and heated-account scoring
  • Persona-tuned outreach sequences with reply detection
  • CRM sync and in-context handoff to your sales team
  • A workspace for your team — review, approve, schedule, comment
  • Weekly performance review with the founder

We deliberately don't do

  • Cold lists or bought data — every sequence is triggered by a real engagement, never a scraped list
  • Paid media buying (we have partners; ask)
  • Brand identity / website design (we partner)
  • "Social media management" — we build a pipeline, not a posting calendar
  • B2C work — we are B2B-only
  • Volume over substance — every post is QA-gated, every send is earned

Why us

How we compare.

Content alone is half a system. Outreach alone has nothing warm to send. We run the whole loop — and that's the column to read.

← swipe to compare →

Dimension In-house team Traditional agency DIY AI tools Cortex
Covers content AND outreach Two separate hiresContent onlyNeither, done wellOne running loop
Outreach is triggered by Manual list-buildingNot offeredCold, scraped listsReal engagement signal
Personas covered concurrently 1–21Generic6–9+
Time to first post 4–6 months2–4 weeks1 day, no strategy<14 days
Lead context handed to sales ThinNoneNoneFull engagement trail
CRM sync Manual entrySlides + reportsNoneNative HubSpot
Cost per persona / month ~$10K+ (loaded)$3–6K$50–200$500–1,000

Costs are typical loaded ranges (US-equivalent). Pilot pricing differs — see below.

Case study

Nine personas.
One pipeline loop.

A US healthcare RCM platform partnered with us to reach C-suite buyers across nine decision-maker roles — CFOs, CMOs, Compliance Officers, Health Information Managers, and more — with weekly thought leadership tuned to each.

In 8 weeks the content engine shipped 50 campaign packages, 350 LinkedIn posts, and 22 long-form blogs — all gated by a structured QA scorecard. Then the loop closed: every post now feeds engagement capture and enrichment, and a heated-account view their sales team works from.

They never had to wait for a copywriter — or wonder which engaged exec was worth a call.

Read the full case study
9
personas covered concurrently
50
campaign packages in 8 weeks
350
LinkedIn posts shipped
2.4M
total addressable connections
94.5%
QA pass rate on substantiation
<14d
from kickoff to first scheduled post

Pricing

Transparent, by persona.

We don't bill hours. We run the loop. You pay per persona per month — no setup fees, no surprise scope. USD invoiced; other currencies on request.

  • Pilot

    Get a feel.

    $2,500

    one-time · 4 weeks

    • 1 persona, 4 weeks of content packages
    • Founder-led discovery + voice lock
    • Engagement capture switched on from post one
    • See your first enriched engagers + heated accounts
    • Workspace access for your team
    • Credited 100% toward Growth if you continue
    Start a pilot

  • Growth

    Most popular

    Most teams.

    $2,500–4,000

    per month · 12-week minimum

    • 3–5 personas, weekly content cadence
    • The full loop: capture → enrich → heated accounts → sequences
    • Reply detection + in-context AE handoff
    • HubSpot sync
    • Quality gate on every package
    • Monthly performance review + founder Slack access
    Book a strategy call

  • Scale

    Multi-product orgs.

    $5,000+

    per month · ongoing

    • 6–12 personas, full pillar mix
    • Cross-product narrative consistency
    • Quarterly persona refresh built in
    • Dedicated solutions engineer
    • Custom CRM / ABM integrations
    • Priority research + enrichment turnaround
    Talk to sales

All tiers include the workspace, QA gate, weekly review, and performance reporting. Need a custom shape? Talk to us.

Ready to build the loop?

Pick a 30-minute slot.
We'll send a sample week in five days.

Bring your ICP, your top 3 products, and a list of competitors. We'll propose a persona spread, walk you through the loop on one of our live engagements, and follow up with a tailored sample. No commitment.

Book a strategy call hello@crimsonflux.ai

Typical response: same business day.